Terms of service

1. Definitions

In these Terms:

• “Luvbug,” “we,” “us,” or “our” means the company operating the Service.
• “Service” means the luvbug website at luvbug.io, the luvbug web application, the luvbug mobile application, and any related products, features, or content made available by Luvbug.
• “User,” “you,” or “your” means any person who accesses or uses the Service, including visitors, waitlist members, registered account holders, and vendors.
• “Account” means a registered user account created on the Service.
• “Wedding Workspace” means a collaborative planning environment within the Service associated with a specific wedding event.
• “Content” means any text, images, photos, audio, video, data, or other material submitted, uploaded, or otherwise made available through the Service.
• “Vendor” means a business or individual offering professional services through the Service, including photographers, caterers, florists, venues, and planners.

2. Acceptance of terms

By accessing or using the Service — including visiting the website, joining the waitlist, creating an Account, or using any feature — you agree to be bound by these Terms of service (“Terms”) and our Privacy policy, which is incorporated by reference.

If you do not agree to these Terms, do not access or use the Service.

These Terms constitute the entire agreement between you and Luvbug regarding your use of the Service and supersede any prior understandings or agreements on that subject. We may update these Terms from time to time — see Section 21 for details.

3. About the Service

Luvbug is a wedding planning platform that serves couples, planning teams, guests, and vendors. The Service includes tools for organizing wedding events, managing guest lists, coordinating vendors, communicating with planning teams, and related planning activities.

Some features of the Service are currently in development or available only to waitlist members. Features, availability, and pricing may change at any time. Descriptions of future features on the Service are indicative only and do not constitute a commitment to deliver them.

The Service is not a vendor, does not provide wedding services directly, and is not a party to any agreement between users and vendors. We make no representations about the quality, professionalism, or suitability of any vendor listed on or discoverable through the Service.

4. Eligibility

You may use the Service only if:

• You are at least 18 years of age.
• You have the legal capacity to enter into a binding contract in your jurisdiction.
• You are not barred from receiving services under applicable law.
• Your use complies with all applicable laws and regulations.

By using the Service, you represent and warrant that you meet all eligibility requirements. We may require you to verify your identity or eligibility at any time.

5. Account registration and security

Registration

Certain features of the Service require an Account. When you register, you agree to provide accurate, current, and complete information and to keep that information up to date. You may only create one Account per person. Accounts may not be sold, transferred, or shared with others.

Authentication

Account authentication is provided by Auth0. You are responsible for maintaining the security and confidentiality of your login credentials. You must notify us immediately at hello@luvbug.io if you suspect unauthorized access to your Account.

We are not liable for any loss or damage arising from your failure to maintain the security of your Account.

Multi-factor authentication

We offer and may require multi-factor authentication (MFA) for additional account security. By enabling SMS-based MFA, you consent to receiving verification codes via text message to the phone number you provide. Standard carrier message and data rates may apply.

Wedding Workspaces

A user may belong to multiple Wedding Workspaces simultaneously, each with a different role (for example, as a couple in one wedding and a bridesmaid in another). Role-based permissions apply per Workspace, not per Account. Switching between Wedding Workspaces does not transfer data between them.

6. Waitlist

By submitting your email address and agreeing to our Privacy policy, you request a place on our pre-launch waitlist. Joining the waitlist does not guarantee access to the Service, create any contractual right to access, or obligate us to launch by any particular date or at all.

Waitlist position

Waitlist position is recorded but may be adjusted at our discretion, including to account for referrals, fraud prevention, or changes to our launch strategy. Position confers no legal right or guarantee.

Communications

By joining the waitlist you consent to receive email communications from us about the luvbug launch and related updates. You may unsubscribe at any time using the link in any email or by emailing hello@luvbug.io. Unsubscribing removes you from marketing emails but does not automatically delete your waitlist record — see our Privacy policy for deletion requests.

7. Referral program

Upon joining the waitlist, you receive a unique referral link you may share with others. Referral links are personal and may not be sold or transferred.

Permitted use

You may share your referral link on personal social media, via email, or by word of mouth.

Prohibited conduct

You must not:

• Create fake or duplicate accounts to generate referral credit.
• Use automated tools, bots, or scripts to generate referral sign-ups.
• Distribute your referral link through spam, unsolicited messages, or paid advertising.
• Misrepresent Luvbug when sharing your referral link.

We reserve the right to disqualify referrals obtained through prohibited means and to remove users who engage in referral abuse from the waitlist without notice.

Rewards

Any benefit associated with referrals (such as improved waitlist position or early access) is at our sole discretion and may be changed or withdrawn at any time before the Service launches. No referral reward creates a binding obligation on our part.

8. User content and license

Your ownership

You retain ownership of Content you submit to the Service. By submitting Content, you grant Luvbug a worldwide, royalty-free, non-exclusive, sublicensable, and transferable license to use, reproduce, distribute, display, and process your Content solely to operate, improve, and provide the Service.

Your responsibility

You are solely responsible for all Content you submit. You represent and warrant that: (a) you own or have the necessary rights to submit the Content; (b) the Content does not violate any third-party rights, including intellectual property or privacy rights; and (c) the Content complies with these Terms and applicable law.

Content standards

You must not submit Content that:

• Is false, misleading, defamatory, or fraudulent.
• Is obscene, pornographic, or sexually explicit without consent.
• Harasses, threatens, or intimidates any person.
• Infringes any copyright, trademark, or other intellectual property right.
• Violates any person’s privacy or publicity rights.
• Misrepresents AI-generated content as created by a human.

We may remove Content that violates these standards at any time without notice.

9. Acceptable use

You must not use the Service to:

• Submit false, misleading, or fraudulent information.
• Attempt to gain unauthorized access to any part of the Service or its underlying infrastructure.
• Introduce malware, viruses, or other harmful code.
• Scrape, crawl, or systematically extract data or content without our written permission.
• Reverse-engineer, decompile, or disassemble any part of the Service.
• Use automated tools or scripts (bots, scrapers, spiders) to interact with the Service.
• Create multiple accounts to circumvent restrictions or to generate artificial activity.
• Impersonate any person or entity or misrepresent your affiliation with any person or entity.
• Use the Service in any manner that could disable, overburden, damage, or impair it.
• Violate any applicable law, regulation, or the rights of any third party.
• Use the Service to develop a competing product or service.

10. AI-powered features

The Service includes AI-powered features that assist with planning, drafting, and organizing. When using these features:

• You may not use AI features to generate harmful, offensive, discriminatory, or misleading content.
• You may not use AI output to train, develop, or improve a competing AI model or service.
• AI-generated content that will be sent to another person (such as a draft message or invitation) must be reviewed by you before sending. You are responsible for all content sent from your Account.
• AI output is not guaranteed to be accurate. You are responsible for verifying any AI-generated information before acting on it.

We may use anonymized and aggregated data from your use of AI features to improve the Service. We will not use the content of your private communications to train AI models without your explicit consent.

11. Vendor terms

If you use the Service as a Vendor, these additional terms apply.

Accuracy

You must maintain accurate and current information in your vendor profile, including business name, location, services offered, licensing, and contact details. You must promptly notify us of any material change to your business, including a change of ownership.

Conduct

Vendors must not:

• Solicit leads or contacts outside of the Service for the purpose of circumventing the Service’s features.
• Discourage users from using or hiring other vendors on the Service.
• Submit false or misleading reviews, ratings, or endorsements.
• Contact users who have not expressed interest in your services.

Non-discrimination

Vendors must not refuse service, apply different terms, or treat any user differently on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other characteristic protected by applicable law. Violations may result in immediate removal from the Service.

Reviews

Reviews and ratings submitted by users remain on the Service following termination of a vendor’s account. We do not remove accurate, honest reviews at a vendor’s request.

12. SMS and communications

Transactional messages

By creating an Account, you consent to receive transactional SMS messages, including one-time passcodes (OTP), security alerts, and account verification codes. These messages are sent only when triggered by your own actions and are necessary for the secure operation of your Account.

Promotional messages

We may send promotional SMS messages only if you have separately opted in to receive them. You may opt out of promotional SMS at any time by replying STOP to any message. You may opt out of promotional email by using the unsubscribe link in any email we send.

Carrier fees

Standard carrier message and data rates may apply to all SMS messages. Neither Luvbug nor your carrier is liable for delayed or undelivered messages.

Electronic communications

By using the Service, you agree that we may provide notices, disclosures, and other communications electronically, including by email or in-app notification. Electronic communications satisfy any legal requirement that communications be in writing.

13. Intellectual property

The Service, including its design, graphics, logos, the luvbug wordmark, software, and all content created by Luvbug, is owned by or licensed to Luvbug and is protected by applicable intellectual property laws. Nothing in these Terms grants you any right to use our trademarks, trade names, patents, or branding except as necessary to use the Service.

You may share links to the Service and quote brief excerpts of content for non-commercial commentary, provided you clearly attribute Luvbug as the source. You may not reproduce, republish, or distribute our content in any other form without prior written permission.

14. Copyright and DMCA

If you believe content on the Service infringes your copyright, please send a notice to hello@luvbug.io with the following information:

• A description of the copyrighted work you claim has been infringed.
• A description of where the allegedly infringing material is located on the Service.
• Your name, address, telephone number, and email address.
• A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.
• A statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf.
• Your electronic or physical signature.

We will respond to valid notices in accordance with the Digital Millennium Copyright Act (DMCA). Repeat infringers’ accounts are subject to termination.

15. Third-party services

The Service integrates with third-party services including authentication providers, payment processors, SMS carriers, and mapping services. Your use of these third-party services is governed by their respective terms and privacy policies, which we encourage you to review. We are not responsible for the practices, content, or availability of any third-party service.

The Service may contain links to third-party websites. We do not endorse, control, or accept responsibility for the content or practices of any linked site. Accessing third-party links is at your own risk.

16. Disclaimers

THE SERVICE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR AVAILABILITY. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS.

We do not warrant the accuracy of any vendor profiles, reviews, listings, or pricing information on the Service. You are responsible for independently verifying any vendor before entering into an agreement with them.

Some jurisdictions do not permit the exclusion of certain warranties. In those jurisdictions, the above exclusions apply to the maximum extent permitted by law.

17. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LUVBUG AND ITS DIRECTORS, EMPLOYEES, AND CONTRACTORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF — OR INABILITY TO USE — THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM THESE TERMS OR YOUR USE OF THE SERVICE IS LIMITED TO THE GREATER OF: (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (USD $100).

Luvbug is not liable for delays, failures, or disruptions caused by circumstances beyond our reasonable control, including natural disasters, war, pandemics, government actions, power failures, internet outages, or third-party service failures.

Some jurisdictions do not allow these limitations. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

18. Indemnification

You agree to indemnify, defend, and hold harmless Luvbug and its directors, employees, and contractors from any claim, loss, damage, liability, or expense (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) any Content you submit; (c) your violation of any applicable law; or (d) your infringement of any third-party right.

19. Dispute resolution and arbitration

Opt-out right: You may opt out of mandatory arbitration within 30 days of first using the Service by emailing hello@luvbug.io with the subject line ARBITRATION OPT-OUT, your full name, email address, and a statement that you are opting out of arbitration.

Informal resolution first

Before filing any formal dispute, you must contact us at hello@luvbug.io and give us 60 days to resolve the issue informally. Most disputes can be resolved without formal proceedings.

Mandatory individual arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Service must be resolved by binding individual arbitration under the rules of the American Arbitration Association (AAA). The arbitration will be conducted on an individual basis — not as a class action or representative proceeding.

The Federal Arbitration Act governs the interpretation and enforcement of this section. California state law governs all other substantive questions. The arbitration will take place in Los Angeles, California, unless we agree otherwise.

Arbitration fees will be allocated according to the applicable AAA rules. We will pay arbitration fees for claims under USD $10,000 unless the arbitrator determines the claim is frivolous.

Exceptions

The following disputes are excluded from mandatory arbitration and may be brought in a court of competent jurisdiction: (a) claims relating to intellectual property infringement; (b) claims eligible for small claims court in your jurisdiction; and (c) claims for emergency injunctive relief.

Class action waiver

YOU AND LUVBUG WAIVE THE RIGHT TO PARTICIPATE IN ANY CLASS ACTION, CLASS ARBITRATION, PRIVATE ATTORNEY GENERAL ACTION, OR ANY OTHER REPRESENTATIVE PROCEEDING. IF FOR ANY REASON A CLAIM PROCEEDS IN COURT RATHER THAN ARBITRATION, BOTH PARTIES WAIVE ANY RIGHT TO A JURY TRIAL.

Limitation period

Any claim arising from these Terms or the Service must be filed within one year of the date on which the cause of action arose. Claims not filed within this period are permanently barred.

20. Termination

By you

You may stop using the Service at any time. To delete your Account, contact us at hello@luvbug.io.

By us

We reserve the right to suspend or terminate your Account or access to the Service at any time, with or without notice, if we determine that you have violated these Terms, provided false information, or engaged in conduct that is harmful to other users, third parties, or Luvbug.

Effect of termination

Upon termination: (a) your right to access the Service ends immediately; (b) Content you submitted may be retained or deleted in accordance with our Privacy policy; (c) Sections 8, 13, 16, 17, 18, 19, and 23 survive termination. We are not obligated to refund any fees for unused portions of a subscription upon termination for cause.

21. Changes to these Terms

We may update these Terms from time to time. When we do, we will update the “Last updated” date. If a change is material, we will notify you by email or in-app notification at least 14 days before it takes effect. Your continued use of the Service after a change takes effect constitutes your acceptance of the revised Terms.

If you do not agree to a revised version of these Terms, you must stop using the Service before the effective date.

22. Governing law and jurisdiction

These Terms are governed by the laws of the State of California, without regard to its conflict of law principles. Subject to the arbitration agreement in Section 19, any disputes not subject to arbitration will be resolved exclusively in the state or federal courts located in Los Angeles County, California, and you consent to the personal jurisdiction of those courts.

23. General provisions

• Entire agreement. These Terms, together with our Privacy policy and any additional terms applicable to specific features, constitute the entire agreement between you and Luvbug regarding the Service.
• Severability. If any provision of these Terms is found unenforceable, the remaining provisions remain in full force.
• No waiver. Our failure to enforce any provision does not constitute a waiver of our right to enforce it in the future.
• Assignment. You may not assign your rights under these Terms without our prior written consent. We may assign our rights without restriction.
• No third-party beneficiaries. These Terms do not create rights in any third party.

24. Contact

Questions about these Terms? Email us at hello@luvbug.io. We aim to respond within five business days.